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Read more about the article From Columbia to Kelowna – Celebrating Popcorn & People

From Columbia to Kelowna – Celebrating Popcorn & People

  • Post author:Sheena
  • Post published:January 24, 2022
  • Post category:Food/Spotlight

Transformation. It’s what Johanna Faccini thrives on. As a chemical engineer and serial entrepreneur in the food industry, she gets excited about trying new things, to learn, to grow, and to transform things into something new or different.

Continue ReadingFrom Columbia to Kelowna – Celebrating Popcorn & People
Read more about the article Indigenous Youth Program Goes Wild

Indigenous Youth Program Goes Wild

  • Post author:Sheena
  • Post published:December 13, 2021
  • Post category:Planning/Spotlight

Focused on improving food security, the Mission Community Skills Centre Society recently piloted their Wild Craft Foods Program in support of indigenous youth.

Continue ReadingIndigenous Youth Program Goes Wild
Read more about the article Market Research Uncovers Millennial Preferences

Market Research Uncovers Millennial Preferences

  • Post author:Sheena
  • Post published:September 29, 2021
  • Post category:Food/Spotlight

BCAFM approached Farm Food Drink to conduct a Market Research project so they could better understand the people in the Millennial audience.

Continue ReadingMarket Research Uncovers Millennial Preferences
Read more about the article Bean Boy Brand Boost

Bean Boy Brand Boost

  • Post author:Sheena
  • Post published:July 27, 2021
  • Post category:Food/Marketing Strategies/Spotlight

When COVID hit, Bean Boy Creations had to look at a way to shift the business to make it more sustainable. Taking advantage of the Refresh Program, Bean Boy expanding their marketing plan into regional grocery chains, and came to Farm Food Drink to uplevel their branding.

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Read more about the article Heritage Sauce Recipe Targets Millennials

Heritage Sauce Recipe Targets Millennials

  • Post author:Sheena
  • Post published:June 29, 2021
  • Post category:Food/Marketing Strategies/Spotlight

Everybody's world moves so fast. Two dads from the Gulf Islands want to change that with their new brand of condiments called Slow Bottled Sunday.

Continue ReadingHeritage Sauce Recipe Targets Millennials
Read more about the article Coastal Cowboy Brings the Turf to the Surf

Coastal Cowboy Brings the Turf to the Surf

  • Post author:Sheena
  • Post published:May 26, 2021
  • Post category:COVID-19/Food/Marketing Strategies/Spotlight

A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.

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Read more about the article Research Drives New Honey Brand

Research Drives New Honey Brand

  • Post author:Sheena
  • Post published:April 21, 2021
  • Post category:COVID-19/Food/Planning/Spotlight

Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.

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Read more about the article 66 B.C. Food Processors Graduate from Refresh Program

66 B.C. Food Processors Graduate from Refresh Program

  • Post author:Sheena
  • Post published:April 1, 2021
  • Post category:COVID-19/Planning/Spotlight

It was graduation day for sixty-six B.C. Food Processors who completed the first Food Business Refresh Program.

Continue Reading66 B.C. Food Processors Graduate from Refresh Program
Read more about the article NPK Wild Foods Launches Pivot Plan

NPK Wild Foods Launches Pivot Plan

  • Post author:Sheena
  • Post published:February 23, 2021
  • Post category:COVID-19/Planning/Spotlight

Due to the pandemic, NPK experienced a significant decline in sales. She enrolled her company into the Refresh program to formulate a pivot plan. Along with over 60 other B.C. food processors, she was appreciative of the personalized support.

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Read more about the article Brand Creation for a Farmer-driven Food System

Brand Creation for a Farmer-driven Food System

  • Post author:Greg
  • Post published:September 1, 2020
  • Post category:Spotlight

Farm Food Drink SPOTLIGHT - South Island FarmHub Our local food systems are becoming increasingly important with the adjustments the industry has made because of the global pandemic. In order…

Continue ReadingBrand Creation for a Farmer-driven Food System
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