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Read more about the article Understanding the Value of User-Generated Content

Understanding the Value of User-Generated Content

  • Post author:Sheena
  • Post published:October 10, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

User-generated Content (UGC) refers to photos, videos, and reviews created by real customers who are already using your product.

Continue ReadingUnderstanding the Value of User-Generated Content
Read more about the article Marketing a Bumper Crop

Marketing a Bumper Crop

  • Post author:Sheena
  • Post published:October 1, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

You've got the abundance, now comes the part that separates successful food producers from those with barns full of produce: marketing.

Continue ReadingMarketing a Bumper Crop
Read more about the article Creating Value-Added Products: Considerations for Food Producers

Creating Value-Added Products: Considerations for Food Producers

  • Post author:Sheena
  • Post published:September 12, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

So you've decided this year's bumper crop might be the catalyst to creating value-added products. Don't let the work intimidate you!

Continue ReadingCreating Value-Added Products: Considerations for Food Producers
Read more about the article How Canadian Agri-Food Producers Can Better Utilize Fall Bumper Crops

How Canadian Agri-Food Producers Can Better Utilize Fall Bumper Crops

  • Post author:Sheena
  • Post published:September 8, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

There's nothing quite like the mixed blessing of a bumper crop. But what if it isn't a problem to solve, but an opportunity?

Continue ReadingHow Canadian Agri-Food Producers Can Better Utilize Fall Bumper Crops
Read more about the article From Gut Instinct to Customer Insight

From Gut Instinct to Customer Insight

  • Post author:Sheena
  • Post published:August 5, 2025
  • Post category:Farm/Food/Market Research/Planning

Ever wonder how to explain to your customers just how "local" your food business really is? It's not as straightforward as drawing a line on a map, is it?

Continue ReadingFrom Gut Instinct to Customer Insight
Read more about the article Social Media Updates

Social Media Updates

  • Post author:Sheena
  • Post published:July 21, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

Ever wonder how to explain to your customers just how "local" your food business really is? It's not as straightforward as drawing a line on a map, is it?

Continue ReadingSocial Media Updates
Read more about the article Visual Currency

Visual Currency

  • Post author:Sheena
  • Post published:July 18, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

Ever wonder how to explain to your customers just how "local" your food business really is? It's not as straightforward as drawing a line on a map, is it?

Continue ReadingVisual Currency
Read more about the article Marketing with Purpose

Marketing with Purpose

  • Post author:Sheena
  • Post published:May 30, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

Ever wonder how to explain to your customers just how "local" your food business really is? It's not as straightforward as drawing a line on a map, is it?

Continue ReadingMarketing with Purpose
Read more about the article The Market Stall Advantage

The Market Stall Advantage

  • Post author:Sheena
  • Post published:April 30, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

Ever wonder how to explain to your customers just how "local" your food business really is? It's not as straightforward as drawing a line on a map, is it?

Continue ReadingThe Market Stall Advantage
Read more about the article Screen Time That Pays Off

Screen Time That Pays Off

  • Post author:Sheena
  • Post published:March 31, 2025
  • Post category:Farm/Food/Marketing Strategies/Planning

Ever wonder how to explain to your customers just how "local" your food business really is? It's not as straightforward as drawing a line on a map, is it?

Continue ReadingScreen Time That Pays Off
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Recent Posts

  • Understanding the Value of User-Generated Content
  • Marketing a Bumper Crop
  • Creating Value-Added Products: Considerations for Food Producers
  • How Canadian Agri-Food Producers Can Better Utilize Fall Bumper Crops
  • From Gut Instinct to Customer Insight

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